FIU PRSSA Plans Campaign for Starbucks

The new commercial from Starbucks promoting their event for the however-you-want-it Frappuccino.

Express your love with the new however-you-want-it Frappuccino® blended beverage from Starbucks. Now you can choose your own ingredients to make your favorite drink. Dial up the coffee intensity with an Extra Coffee Caramel Frappuccino®. Or, keep it light with a 100 calorie skim tall Mocha Light Frappuccino®. And, we havent forgotten about our soy milk drinkers. Try a twist on the classic with a delicious Soy Strawberries & Crème Frappuccino®, made with all natural strawberry sauce and soy milk. Visit frappuccino.com to create your own or come to Starbucks and try one today.

In May, FIU PRSSA took on the task of developing a campaign for Starbucks to create awareness for the exciting promotion for the new however-you-want-it Frappuccino blended beverage. Starbucks requested the assistance of PRSSA chapters nation wide to create awareness of the product and the happy hour event to the college student market. FIU PRSSA campaign plan “Funky Fresh Frappuccinos” went great as we celebrated a week of events and increased awareness to FIU students on the Biscayne Bay campus May 11- May 14. Our final campaign submission was sent in this week and we’re feeling confident about our accomplishment and involvement with such a wonderful corporation as Starbucks!

Social Media Platforms: Don’t Spread Yourself Too Thin

If social media is a good marketing tool for personal branding or business, why not spend a little time on every platform out there, right? The truth is, it’s much better to focus your efforts. It’s about quality not quantity. The real benefits of using social media as a promotional tool don’t become apparent until you’ve really dug in and invested time in one single place. One of the easiest mistakes to make is spreading yourself thin across lots of different platforms instead of focusing on just one or two.

When you spread yourself thin, you risk never establishing credibility within any of your presences. Without credibility, your efforts to make new friends and get the word out about your business or site will be weak. On the other hand, a strong reputation within a social media platform will make it easier to accomplish your goals.

When building your social media network try to establish a strong reputation in one single platform such as Twitter or Facebook before moving on to the next hot thing in social media. Spreading yourself too think is an easy way to waste time.

How To Write A Killer Bio

A great article was recently featured on Yahoo! Shine blog section “Manage Your Life” written by Marci Alboher on working in the new economy and new takes on branding yourself to employers. Marci suggests that the traditional idea of the resume has been replaced, rather, supplemented by a killer bio. It does make sense if you think about it, considering we’ve all been forced to explain ourselves in 140 characters since the inception of Twitter. You have to be able to make the most of yourself as a brand, and maybe a biography grasps that idea in a better packaged solution than the solo resume.

For a growing swath of the workforce the resume has been replaced, or at least supplemented, by the bio. If you’ve ever had to be introduced by someone at a conference, you know it’s wise to give the person introducing you a written bio rather than sit back and hear how she decides to describe you. Written bios are posted on websites; abbreviated bios show up on sites like LinkedIn; even shorter ones appear next to our profiles on Twitter; and snappy taglines trail the bottoms of our emails.

Read the tips on How to Write a Killer Bio here!