On Oct.14, 2011, eleven members of the William C. Adams Chapter of Florida International University (FIU PRSSA) attended the 2011 PRSSA National Conference, which was hosted this year in Orlando, Florida.
Uncertain of the weekend’s turnout, students approached the conference with an open mind, hoping they would leave with a greater understanding of where they stood in their career development and more importantly, what path they wanted to take in the profession.
Every day, the members dispersed throughout the hotel to different sessions that sparked their interest. “We were never really all together until night time, where we would all talk about what we learned during the day and all the different people we met,” says senior and National Liaison, Stephanie Necuze. With the incredibly diverse lineup of panelists, there was something for everyone’s interest.
Although the majority of speakers were public relations professionals, there were also a variety of journalists and bloggers who shared their prospective on the best way to approach the media with information. Since a big portion of the industry is pitching ideas to the media, this was a unique angle to see it from, because after all, it’s not all about what we want.
FIU PRSSA members had the opportunity to attend some sessions of PRSA International Conference as well. Students were enthralled by the opening of Disney’s Voices of Liberty performance. Additionally, they got to hear great insight from Keynote speakers, Soledad O’Brien, CNN anchor and special correspondent and Peter Diamandis, chairman and CEO, X PRIZE Foundation. “I really liked how the speakers focused on the importance of diversity throughout the workforce. In order to work together efficiently it is essential to understand each other as well,” said Gretel Perez, President of FIU PRSSA.
After a weekend of insight, networking and fun, the sleep-deprived members returned to Miami with a better understanding of the PR industry. “It was worth the money, I saw it as a huge investment in my future. It opened doors for our careers post-graduation, now it’s up to us to walk through them” says junior, Christian Williams.