First general meeting of the semester



Intern to PRo: Internship Workshop TODAY at BBC



Intern to PRo Seminar
WUC 245 4:30 p.m.
TODAY, Nov. 13

Sometimes the secret to standing out isn’t a secret at all. We tend to relent about the things we wish we knew growing up, but when it comes to a career in public relations we have your answer. PRSSA will be welcoming three special guests from the Max Borges Agency to give their insights, reviews, and feedback on the secrets to making your internship count.

The frontier of finding post-grad work may seem more like an intimidating battlefield, but it doesn’t have to be.  Nearly every job requests practitioners with experience and internships are the factor to set you apart as an outstanding candidate. Whether you’re paid or unpaid, the coffee runner or the copywriting stunner, an internship is a foot in the door to any job. Guest speakers Kristen Bean, Tiffany Iwankiw, and Sophie Isacowitz from the Max Borges Agency will be speaking at the Biscayne Bay Campus on Tuesday, Nov. 13 at 4:30 p.m. in WUC 245 about ways to advance your internship into a job.

The Intern to PRo event will be open to all students at FIU. “This is something we’ve never done before for our members. I think its great because the advice you receive from people who speak from experience is invaluable,” said Luciana Padula, Director of Fundraising. Padula was one of the many members who attended National Conference and got to learn from workshops similar to today’s event. “We are all in the same position now and we want to know how we can transition from an intern position into the real world,” she said.

The Max Borges Agency is top tech PR agency in the US with a focus on consumer technology. Over 70 inventive electronic brands trust MBA to with drawn out campaigns and elaborate product launches. Think Geek, Verifone, iLuv, Griffin Technology, The Huffington Post and Gizmodo are a few of the reputable companies that can speak of their success. Bean, Iwankiw, and Isocowitz were public relations students not too long ago and now work for the outstanding and competitive tech firm. The three Pros will be giving insight and advice on how to find internships, make an impact, and get hired.

Attendants will get a chance to enjoy useful tips, one-on-one talks and refreshments at the seminar. Resume critiques will be taking place for those who want to get a better idea on how to present themselves to a company. All attendants are encouraged to bring a resume for review. PRSSA members are free and non-members are open to a suggested $5 donation. Where will you be when your future is being decided?

My Experience at National Conference


When I heard there was going to be a public relations conference in Orlando last year, I said to myself, “I have to attend”. I’m so glad I did.  What I never imagined was that attending The PRSSA National Conference in Orlando would give me such a great opportunity to grow in my field. I was able to network with other public relations students from all over the country, which was really amazing because we got the chance to share our thoughts and desires about our future plans in the industry.Image

I attended conference without knowing anyone of the FIU PRSSA members and by the end of the trip, I came out with a new amazing group of friends who share my aspirations. I met a great and talented team of public relations students from FIU that until this day, have helped me broaden my horizons in the field. The most important thing I learned at conference was the many kinds of paths that can be taken within the industry, and which of those is the best fit for me. An experience like this can’t really be explained, it’s something that needs to be experienced first-hand. I was amazed at all the diverse speakers and all the possibilities ahead. I learned about how to handle the media and heard great advice from speakers like Craig Dezern, Vice President of Global Public Relations for Walt Disney Parks and Resorts and CNN’s famed correspondent, Soledad O’ Brien.

I will never forget this experience because it gave me a great amount of knowledge about the career that I am pursuing and it brought me new friends who are a vital part to my network. Networking is the key. Not only did I learn all of these things, I also enjoyed every moment during my time in Orlando, we all enjoyed the city after conference events in many of Orlando’s attractions.

I am truly excited and look forward to the next opportunity to attend an event of this magnitude and importance to my progression in this industry. San Francisco, here we come!

-Cinthia Lozano

If you’re interested in attending this year’s Bridging the Gap National Conference in San Francisco Oct. 12-16 email We hope to see you there! 

FIU PRSSA Fills Up Tanks with “Creative Fuel” at O’Connell & Goldberg Agency Tour

FIU PRSSA with the O’Connell & Goldberg team

FIU PRSSA with the O’Connell & Goldberg team

MIAMI – Members of the Florida International University (FIU) Public Relations Student Society of America (PRSSA) chapter visited the O’Connell & Goldberg public relations (OGPR) agency on Monday, Oct. 10, 2011. The PRSSA executive board, as well as members, gained valuable insight as to how a public relations agency functions and the differences between agency and in-house PR.

Toby Srebnik, director of social media for OGPR, greeted PRSSA members and gave them a tour around the office to introduce the other team members. Barbara Goldberg, the agency’s president, gave a presentation about the many components of the agency and later led a Q&A session with the students. Goldberg intrigued the members when she spoke about the signature “creative fuel” that forms the building blocks of this multi-faceted agency. Being that it is the mantra for OGPR, “creative fuel” simply refers to the edge that sets this agency apart from others. Goldberg explained the many endeavors that the company has taken on over the years and why she believes the firm has remained successful, again crediting the “creative fuel” that pumps out of the office.

Goldberg also made it a point to discuss the importance of a work-life balance among her employees, something that really impressed the students. “O’Connell and Goldberg is an agency that values the importance of integrity and honesty,” said Gretel Perez, president of the FIU PRSSA William C. Adams Chapter. “It was very refreshing to hear from the professionals how important it is to balance work and family and be able to be successful with both.

Apart from Srebnik and Goldberg, Jeff Bray, Account Supervisor & Senior Editor, Karen Dennis, Account Executive and Ashley Rodriguez, Account Executive, joined in on the Q&A session and shared their experiences with the students. After discussing their roles in the agency, the staff treated the students to a delicious lunch from one of OGPR’s clients, Anthony’s Coal Fired Pizza. Students and OGPR staff ate together and discussed the ins and outs of agency PR with Goldberg and the rest of the OGPR staff.

With the help of PRSA Miami College Relations Chair, Nathalie Santa Maria, the FIU PRSSA chapter was able to take part in their first agency tour of the 2011-2012 school year. The members are eager to visit another public relations department in the future, whether in-house or agency, to continue growing and learning in their field.


Mariangela Imbrenda

Director of Public Relations, FIU PRSSA

Professional Development Workshop 2011

Our speakers at the Professional Development Workshop were both very keen in the development of students’ careers through the use of engagement and tactics. Betsy Soler spoke about the advantages social media has in today’s busy PR world, addressing the importance of connectivity and interaction. Maria Alexandra Sanchez emphasized the need to stay in the loop of the important happenings going on within an organization while relaying the information in an effective manner.


Overall, we had a successful event with a great turnout. We are very excited for our next Professional Development Workshop coming up in a few weeks.




FIU PRSSA presents the Social Media Summit

The Social Media Summit

FIU PRSSA presents the Social Media Summit November 16, 2010

Are you prepared for the Social Media Revolution? Join the Florida International University William C. Adams Chapter of PRSSA on Tuesday November 16th for an exclusive event featuring three of South Florida’s top social media and marketing strategists as they share their knowledge of the art of social media networking. The panel will feature Michelle Catin– digital and social media manager for rbb PR, Ashley Fisher– social media specialist at Bitner Goodman PR and Alex Vidal– marketing director of South Circle Media. Learn how social media can help secure your future as a public relations professional, how to protect your personal brand and online reputation, and best practices for a successful social media experience! The event is complimentary to all attendees and open to the public.