First general meeting of the semester



Recap: 2010 PRSSA National Conference, Washington, D.C.

Washington, D.C. hosted the PRSSA 2010 National Conference


This year PRSA and PRSSA worked together once again to bring students the ultimate National Conference experience as the nations historic capital Washington, D.C. provided innovation and opportunity as the host city. Our Chapter President, Anaisabel Garcia, arrived at the PRSSA 2010 National Conference on Friday October 15 with members of the Florida International University William C. Adams PRSSA Chapter. As a senior, this final trip to National Conference was particularly exciting and sentimental for Ana. Check out a few of the awesome pictures from Nationals and read about Ana’s experience below:


“As a senior, the PRSSA National Conference this year was beneficial in helping me figure out what direction to take in my career as well as very emotional since it was the last time I was going to see my national friends all together in one place. In attending almost every workshop possible that weekend, I soaked in so much information and made great contacts that I brought back home with me to help me find a job in my profession.

Anaisabel Garcia and Walter Batemen


The Living Legends Panel taught me a valuable lesson: value people, not things, always contribute something back to society, and learn to balance your work and life. These are tips I hear constantly, but when they described it to us, it just put it all in place for me. Also, attending the workshop about what to do after graduation, a CEO’s advice, I was so honored to be listening to the advice from Walter Bateman, (photo attached) and listening to him telling us what to expect and how to deal with the demands of employers, but most importantly, to understand our worth as well.

At National Conference, Jacques and I met Cedric Bess, a FIU SJMC Alum, past Chapter President and past PRSSA National President. This was by far the most influential, non-formal workshop I was graced with. Cedric Bess painted a vivid picture of what our chapter used to be, and encouraged me to not give up on our goals and initiatives.


FIU PRSSA President Anaisabel Garcia, FIU SJMC Alum Cedric Bess, and member Jacques Rozier

He raised my low spirits and gave the little faith I had a huge shock. I appreciated him taking the time in speaking to us and letting us know that we are part of something bigger than ourselves, and we should be very prideful in who we represent, PRSSA William C. Adams Chapter and to walk in confidence, as we have a rich history on a National level.

Conference was amazing! D.C. was beautiful! I learned lessons from the pros, learned lessons from myself and my leadership skills, and I appreciate my profession now more than ever.”

2010 PRSSA National Conference Community Service Initiative

At this year’s PRSSA National Conference, we have an opportunity to improve the lives of young children and high-risk youth in the Washington D.C. area through donations to For the Love of Children (FLOC). FLOC provides young children and high-risk youth with resources to achieve educational and personal success and prepares them to become confident, life-long learners and contributing members of their communities.

If every Chapter brings a donation worth $50 to Nationals, we could raise enough money to purchase all their needed computers. Please help us help them reach their goal!

To help FLOC raise money for new computers, each Chapter can donate used printer ink cartridges and old cell phones, or through a monetary donation. All donations should be dropped off 11 a.m.-1 p.m., Friday, Oct. 15, in Lincoln 2-4 at the Washington Marriott Wardman Park during National Conference. If you are unable to drop off your donation at that time, you may give it to PRSSA Vice President of Chapter Development Kimberly Ciesla at anytime during the Conference. Make checks payable to “FLOC,” not PRSSA.

[via: PRSSA Community Service Initiative]

“The Future of Global Communications: From Blogs and Wikis to Newsrooms and Sound Bites.”

Don Browne, President of Telemundo Communications Group, will kick-off our 2010-2011 Hearst Distinguished Lecture Series.

Mr. Browne is a visionary and an inspiration to the communication industries in which he oversees in his role at Telemundo. We are pleased to welcome him on Wednesday, September 22, 3 p.m. in the Mary Ann Wolfe Theatre as he discusses the direction of digital media, the endless possibilities for young people and his optimism regarding global communication.

The Hearst Distinguished Lecture Series, made possible by a generous gift from the William Randolph Hearst Foundation, brings visiting communications professionals of exceptional accomplishment to FIU to provide insight into real-world challenges and issues.

This event is being co-sponsored by Student Government Association (SGA) and the William C. Adams (FIU SJMC) chapter of the Public Relations Student Society of America (PRSSA). As part of the SJMC’s Hearst Distinguished Lecture Series, the event is free and open to the public.

FIU PRSSA Plans Campaign for Starbucks

The new commercial from Starbucks promoting their event for the however-you-want-it Frappuccino.

Express your love with the new however-you-want-it Frappuccino® blended beverage from Starbucks. Now you can choose your own ingredients to make your favorite drink. Dial up the coffee intensity with an Extra Coffee Caramel Frappuccino®. Or, keep it light with a 100 calorie skim tall Mocha Light Frappuccino®. And, we havent forgotten about our soy milk drinkers. Try a twist on the classic with a delicious Soy Strawberries & Crème Frappuccino®, made with all natural strawberry sauce and soy milk. Visit to create your own or come to Starbucks and try one today.

In May, FIU PRSSA took on the task of developing a campaign for Starbucks to create awareness for the exciting promotion for the new however-you-want-it Frappuccino blended beverage. Starbucks requested the assistance of PRSSA chapters nation wide to create awareness of the product and the happy hour event to the college student market. FIU PRSSA campaign plan “Funky Fresh Frappuccinos” went great as we celebrated a week of events and increased awareness to FIU students on the Biscayne Bay campus May 11- May 14. Our final campaign submission was sent in this week and we’re feeling confident about our accomplishment and involvement with such a wonderful corporation as Starbucks!